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Attracting Online Personal Training Clients: Top tips for trainers

Tejal Surve 25-08-2021

Online training is currently a trending topic among many fitness enthusiasts as an alternative to going to the gym or fitness studios. It is especially helpful for people who cannot go to their regular gym because they are away. Online personal training clients can help the trainers as well as their clients to work out without needing to be physically present at the gym.

Many gyms and fitness clubs use tools like gym management software that allows them to take online live sessions with their existing members. It allows members to join virtual workout sessions with their trainers at the gym they usually go to or whose membership they have purchased.

However, how can one attract new online personal training clients? This blog will be discussing different top tips for the trainers to attract new clients for online virtual training programs.

What do you need to start online virtual training clients?

If you are a certified trainer with prior experience in training gym members or clients, then there are still a few things you need to have before you can start your online personal training sessions.

The first thing is the knowledge of lighting and sound while connecting with a client. Imagine if you started an online workout session with a client but they can neither see nor hear you properly. This should not happen when the client has paid for the session and is giving their precious time for this.

So if you are using a phone camera and mic, make sure that your voice is captured correctly and keep your workout space directly opposite of the light source. This makes sure that you are clearly visible. If you keep your camera facing the light source then your figure would look dark.

Another important thing that you need to know is about the legal paperwork. If you are affiliated with a gym, then chances are that the gym owner has already taken care of it. However, if you work solo then, then you need to be sure that you know about the required legal forms like the liability form, contractual agreement, physical activity readiness questionnaire, etc. This will allow you to know your client better.

Other than these there are:

  • Clients information and emergency contacts

  • Fitness equipment they own

  • A tool or software which you can use to manage your online training sessions (if you are working with a gym, using the gym management software can be helpful)

  • Good internet connection

Once you are sure about all these, then you are ready to start your online personal training sessions.

Tips to attract online personal training clients

Similar to most other businesses out there, online personal training sessions also need to be marketed well to attract the audiences’ attention. For people to join your online personal training sessions, they first need to know that you are offering it.

Hence, here are some top tips for trainers to promote their online personal training sessions and attract more clients.

Create a website

Having a website for your work is as important nowadays as having a contact number. A website allows you to reach your customers on the web. It needs to be optimized for the search engine so that interested users can easily find it.

Your website can be a virtual space where you share all your business information, from batches, schedules, payment structure, etc. This allows your clients to get answers to the most important questions instantly.

While creating a website you can choose whether you want to create multiple pages with a variety of information or a singular landing page with only the most essential details. Make sure to include a “Book Now” or similar other CTA button so that those who want to start immediately can contact you right away.

If you want to make the process more streamlined for the clients, you can link the client forms to the CTA button so that clients can directly register for your online personal training sessions.

Engage with your audience on social media

Creating a strong presence on social media is the most important thing for any business at this age. However, simply sharing regular posts is not enough to attract new audiences on social media. You need to engage with them to make them feel heard, comment on potential audience’s posts with genuine interest, reply to the comments you get on your post, respond to DMs, etc.

This way, you will be creating an online community around your brand and spark an interest in your offerings among your audiences. Higher and genuine engagement equals higher trust levels. This means that if users from your audience think of joining an online personal training class, your business will be the first one to come to their minds.

Share testimonials on online channels

Client reviews are best to increase the amount of trust your prospects have in you. Audiences on the internet will trust their peers more than a brand. So, if they find others talking positively about your services then they will be more inclined to become your client.

If you are affiliated with a gym, you can ask the current members you train for their feedback or a testimonial. Most of the time, if you ask them, they will give you their feedback.

The important thing here to know is that you must curate the testimonials before you add them to your social media or your website. You do not want your prospective clients to see negative reviews that may affect their decision adversely.

Make use of email marketing

Understand that there will be many prospects who might be interested but may not choose to enroll. To make sure that they do, it is important that you put a lead management system in place.

Gather your prospects’ emails in exchange for valuable information or an offer. This way, even when the offer finishes off, or they get the information they needed, you can still keep them engaged with value-added emails and offers.

Email marketing, when done right, is a great way to convert the clients who are on the fence.

Create a Google My Business profile

Google My Business allows you to list your business information so that it is available to anyone that searches for the services that you offer in your local region.

Here you can also put all the important details about your business. This includes your working hours, contact information, customer reviews, posts and updates you share, and similar other things.

It also allows interested clients to contact you directly if you have entered your contact details there.


Can personal trainers train online?

Yes, with the VFitnessClub gym management software’s live sessions module, if the trainer wants, they can conduct online training.

Does online coaching work?

Online training is as effective as in-person training. However, the trainer must know what equipment their client owns and create a fitness program around it that ensures efficient goal achievement.

Is online personal training worth it?

If you are someone that cannot physically go to a gym for any reason, then online training is the best way to work out with a professional who can ensure that you do your exercises right to get the most out of each of your workout sessions.


With changes in the way people interact with each other, the demand for online personal training will increase substantially in the future. Trainers and gym owners need to use the right technology to streamline their online training sessions with clients.

Tools like gym management software help gym owners and trainers manage their work with higher efficiency. That being said, personal trainers can use the above-discussed tips to attract clients for online training sessions. To summarize them, the tips are:

  • Create a website

  • Engage with your audience on social media

  • Share testimonials on online channels

  • Make use of email marketing

  • Create a Google My Business profile

If you haven't yet implemented the software or are planning to implement it, make sure that you first get the free trial of the gym management software to make sure that it has all the features that your gym requires.

Tell us what techniques do you use to attract clients for online training sessions? Share your thoughts in the comments below.

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