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5 Tips to Increase Gym Membership That Actually Work!Admin 28-10-2020
As the 21st century progresses, the number of people with
desk jobs is increasing. However, along with that increases the number of
people becoming conscious of their health and fitness. Within tight schedules,
everyone wants to fit in some time for daily exercising and this is why they
want to join a fitness center or a gym. The gym culture itself is spreading
pretty rapidly. People want to join the gym for various reasons, some want to
stay fit, and some want to have a particular body shape, some wish to increase
strength and stamina while others want to reduce muscle pain and increase
With the rapidly increasing number of people going to the
gym, the number of gyms popping up is also high. So the most important question
here is how are we, as gym owners, can attract clients to increase memberships
in our gyms?
We tried to gauge our target audience and their needs from a
gym or fitness center. And in this blog, we are going to discuss 5 tips to
increase the number of gym memberships that actually work.
Tip #01: Offer added value to your clients
Whether it is a product or a service, people love freebies.
As a gym owner, we need to understand what our clients need, and accordingly,
we can offer them certain freebies that can help them in one way or another.
Perks like one month of free one-on-one personal training allows first-time
gym-goers to get used to the gym equipment under the supervision of the
personal trainer so that even after the personal training session the person
will keep coming back to the gym since now he/she will feel comfortable using
Apart from that, free fitness sessions, 7-day gym pass, and
gym giveaways like gym bags or water bottles can also be a way to attract
customers. Brand products can also be a good way to market your gym as people
often use gym bags or bottles at places other than the gym.
Tip #02: Target diverse people
When we think of gyms many of us would inherently target the
young adults. However, there are a large number of older adults with expendable
money who are looking for the right gym. Where some of them want to stay fit
and healthy, others are looking for a way to increase joint and muscle
To increase familiarity with the gym, we can also add a
little diversity to our staff. Instead of having a staff full of people from a
certain age group of the same gender, it is better to take in a variety of
people from different age groups and gender. This increases the level of
comfort in clients of different gender and age groups.
Moreover, gyms can collaborate with different private and
public sector companies and corporations to target the people from that
industry. We can make them see how a sedentary corporate lifestyle can be
changed to a fit and healthy one by simply collaborating with a gym. To further
the deal we can also offer bulk membership discounts.
Tip #03: Retain your staff
Talking about staff, they are the most important people for
running a gym successfully. We cannot supervise a whole gym by ourselves. So we
must acquire and retain good staff members. Staff members also play a role in
promoting our gym in our community and outside of it. Therefore staff loyalty
is also important for our gym.
The best way to retain staff members is by rewarding them
for the effort they put into their work. Their trust in our gym allows them to
positively recommend it to others in their circle.
Tip #04: Build your gym community
A gym is not only a place for exercise, it is a vital part
of many people's lifestyles. And so people are looking for a gym with the kind
of atmosphere that includes them seamlessly. People should feel like they
are a part of a family and not just the gym. As the level of familiarity
increases, people will tend to keep coming back to our gym.
For that to happen, we must put in the extra effort. Instead
of giving our member tips on only physical exercises, we must include other
areas of fitness like diet and nutrition as well. We should also stay active on
social media so that our members can stay in touch with all the latest
happenings at our gym and put blog posts that target and answer client's
queries. With small efforts like these, we can not only retain our members but
also bring in new long-term members.
Tip #05: Become a part of gym listing sites
While choosing the right gym, many people go online to
search for a gym that offers different amenities and has good user ratings. Gym listing sites are the places where
most of the gym-going and gym-searching people end up reviewing or finding a
gym around them.
These gym listing sites are a bridge between gym owners and
their clients. Using these sites, we can easily let our target audience know of
all the facilities and packages our gym has to offer. From there on our client
can either directly contact us or inquire about the portal from where they can
be connected to us. It is easier to reach a larger audience from our community
with the help of gym listing portals or websites as compared to when we aren't
a part of it.
Running a gym is a work of passion and it tends to attract
people having similar interests. But before that, we need to let them know
about our gym's existence. In this blog, we listed down and discussed 5 tips to
boost the number of gym memberships that actually work.
1. Offer added value to your clients
2. Target diverse people
3. Retain your staff
4. Build your gym community
5. Become a part of gym listing sites
With these five tips, we can be sure to increase and retain
gym members for a long time. To the members who already go to a gym or are
planning to go to a gym, you might like to know what going to a gym regularly does to you.
Did you find these tips helpful? Or are there any more that
you would like our reader to know? We love to hear them from you so share them
in the comments section below. And if you are a client trying to find the right
gym for yourself, check out the ones listed here and you might end up finding the perfect one.