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5 Top Tips to Motivate Your Gym Members that You Must Try Right Now!
For most people,
exercising is something that needs constant motivation, whether they do it at
home or at a gym. And they are successful in getting motivated then they would
keep doing exercising regularly. For gym owners, this means that their members
would keep coming back to the gym regularly.
It is hard for everyone
to find motivation every day to go to a gym and finish a workout. In the end,
most people (about 50% of
all gym members) stop going to the
gym completely even before the first six months of starting.
This is why it falls
upon the gym owner or instructor to keep their members coming back to the gym.
As a gym owner or instructor, you must know what you can do to motivate and
retain your gym members.
Human psychology plays
an important role in exercising. If your member is someone who likes to
exercise and stay fit, then you may not need to give them external motivation.
But if they are someone motivated by internet fitness trends, then their
motivation is bound to decrease over time.
In today’s blog, we will
discuss 5 tips to motivate your members to continue exercising regularly. This
will eventually increase your member retention, increase your gym’s reputation,
and boost your sales as well.
Tip #01: Create your gym community
Remember their names as
soon as they join your gym, introduce them to your staff so that they would
feel more familiar and comfortable. Interact with them from time to time to let
them know that you appreciate their dedication towards their health and
fitness.
Encourage interaction
between members, it will increase the chances of them feeling less lonely in
the gym. It will also motivate them to come back to the gym the next day.
Tip #02: Break the routine
This will bring a
refreshing change to their daily exercises and help give them a break from it
in a way that does not compromise their fitness routines. Sometimes, changing
the exercise a little is just enough to break the long streak of routine
exercises.
Routines in anything can
make people lose interest in the activity. So, tweak your workouts or add in a
little change in your members’ daily workout. It will help them to stick to the
original workout a little longer.
If you use gym management software, you can let your members know about any changes in
their routine via the dedicated members’ application. This can make them look
forward to the new set of workouts.
Tip #03: Help members build healthy habits
While many people exercise because they enjoy doing it or they want to learn something from it, most people simply want to lose weight and attain a fit body inspired by their fitness idol.
It is known that if you
like what you are doing, then you are bound to stick to it for longer, however,
how can you get other members to like exercising as well?
The answer is by helping
them cultivate a habit of it. Start with making them realize the benefits of
exercising other than getting the perfect shape. For example, tell them about
the de-stressing nature of exercise or how it can help them to increase their
immunity.
Later, to help them
stick to the exercise
schedule set by the personal trainer,
ask them to join a group exercise classes. Seeing others like themselves can
motivate the members to progress along with the other members of the group. It
will also increase the interaction among the members and help to stay
accountable for their fitness and the group as well.
You can track their gym
attendance with the gym management software. It also shows how many days they
have missed with the members’ application. This will increase their
accountability and encourage them to attend the gym regularly.
Tip #04: Celebrate successes
Everybody likes rewards!
They are one of the best forms of positive reinforcement. But make sure that
those rewards do not come easy. Let your members know that they will have to
work for their reward. And if they fail, then they lose the reward as well.
It will be more
effective if the members know what the rewards are going to be and make it
something that they want. Keep a goal and a deadline, and if they achieve it,
they will get what they wanted.
Celebrate their
successes by letting them play their playlist or choose the group workout for
the day. You can also reward them with branded bottles or bags.
Their success will
encourage others to do their best and reach that position. It could be a small
push towards their competitive nature.
Tip #05: Arrange contests or bring-a-friend events
You can take advantage
of your members’ competitive nature to further motivate them. Get your members
to compete among themselves in a healthy competition that keeps pushing them to
do better.
Or you can also organize
events where your members can bring a friend or family member to workout with.
It will encourage them to exercise better. It also introduces your gym to other
potential members.
This way, you are not
only retaining old members but also attracting other members. Moreover, it
motivates the existing members to stick to their workout and push harder
towards their fitness goal.
With friends, your
members are more likely to complete the workout schedule as compared to without
friends.
Conclusion
The motivation to keep
exercising is what drives your members to come to your gym or fitness studio.
As an owner and instructor, you must reach out to your members to make sure that they are motivated to keep themselves
fit. It will not only help them but also help your gym as well when they keep
coming back to your gym for their regular workout.
We discussed 5 top ways
that you can motivate your members for workout and help them reach their
fitness goals. You can help them create a diet and exercise plan that they can
stick to. With gym management software and mobile application, you can also
share any changes in member schedule, workout routine, or diet plan.
With the prevailing
worldwide circumstances, it is even harder to keep your loyal gym members
motivated to exercise but if you are using a powerful gym management software
that provides live sessions feature, then you can help members by letting them
work out in the comfort of their homes.
How else do you motivate
your gym members? Let us know in the comments below.